From Distribution Center to Supply Chain Center
A Case Study of Hualian Logistics Project Implementation
   
  Project Background
 

Shanghai Hualian Supermarket Co., Ltd. Logistics is one logistics company with independent legal qualification. It was founded by Shanghai Hualian Supermarket Co., Ltd in June, 2002 after its system reform and reconstruction. Located in the city-level logistics garden zone----
Taopu Northwest Logistics Garden Zone in Putuo District, Shanghai Hualian Supermarket Co., Ltd. Logistics owns a very superior geographic position with rapid economic development and large amount of business activities. Besides, for its prosperous commercial network and transaction market, the company has enormous potential, rich experience and solid foundation in the distribution of chain supermarket commodities and it can assume logistics business of various kinds of customers.

Looking into the future, Hualian Supermarket Co., Ltd. Logistics makes every effort to improve its core competitive capacity. For this reason, it tries to set up a modern logistics center with fluent operation, quick response, low cost and low error rate in distribution. Leaders in the company take the "Logistics Enhancement Project" as a very important task in 2007. In May, 2007, after the bidding competition with so many world-famous companies, Shanghai HEADING Information Engineering Co. Ltd won the bidding for its efficient standardized business procedures, various exception process solutions and customized business solutions, which accords with Hualian development strategic objective.


  Project Implementation
 
i. Demand research and development of personalized functions
Deep grasp the essence of the various business of Hualian Supermarket. By investigating its logistics center, commodity department, finance department, franchising department, operation department and its stores and by communicating with different kinds of software suppliers, figure out the development strategic objective and current business situation of Hualian. HEADING's standardized business procedure model provides solid foundation for the successful conduction of such tasks. According to its strategic development objective, our project group has designed new management and business mode and it has also designed the reform and implementation solutions from current mode to target mode. HEADING logistics system is a mature software, which has met the most demand of Hualian logistics. As for the personalized need part, the project group developed a detailed system development design document in regard of the discussion results. Then, the group communicated with engineers of Hualian Information Department. When they all agreed, the document was sent to technical staff to develop.

ii. Warehouse planning and design
After fixing the business mode, the project group conducted the task from several directions at the same time. Departments of Hualian made operational adjustments and reported its progress regularly. Development department of HEADING gathered a group of staff to develop personalized needs and accelerate the process, thus meeting the urgent time demand of putting the system into practice of Hualian. HEADING logistics consulting group went to logistics center to conduct thorough, detailed warehouse planning and design task. It also designed warehouse layout, shelf adjustment solutions, picking mode, system switching solutions and so on.

iii. Preparation for system implementation
System training before it was put into practice. According to business procedures, the training was divided into several parts---ordering, receiving, distributing, shipping and returning, thus strengthening the pertinence of training. In the training process, we not only explained system functions, but also explained in detail the achievement of business procedures in the system. As for the problems rising in the process of training, our project staff solved them in time. Before switching, enhance the training of nodes staff. For instance, teach staff who received the goods and who put goods onto shelves to use RF and train picking staff to use RD card label for picking goods. All this would make sure the fluency of the whole procedures after switching the system.

iv. Preparation for system switching
Before switching, stipulate detailed stage implementation scheme which divides the implementation into the initial stage of trial operation, the mimic stage of trial operation and the system switching stage. The scheme also regulates the tasks of every stage, such as data to be collected, materials to be checked, operation procedures when switching to make sure the successful switching of the system.

v. Solutions to problems after implementation
Some problems rised, such as so many pallets that are not on the shelf, large amount of cross-area replenishment, slow speed of picking goods which is caused by large quantity of new and old inventory goods, low shipping efficiency and so on. All these made a low store satisfaction. To solve those problems, we analyzed the amount of shipment of goods after the system was put into practice and reorganized the categories and number of goods of different goods districts. For instance, for the cargo in whole-to-part space which has big amount of shipment and is suitable for whole-container shipment, transfer it to the full container receiving and shipping space of the new warehouse; for the cargo in the constant temperature space which has certain fixed quantity of shipment and is suitable for moving out, transfer it to the full container receiving and shipping space of the new warehouse; for the cargo in the full container space of the new warehouse which has an extremely large amount of shipment, transfer it to the old warehouse for receiving and shipping. Under the unremitting efforts of HEADING project group, constant temperature logistics system was successfully put into service on August, 22, 2007. From that day on, people from the project group worked very hard on the spot, helped customers better know the business procedures, improve work efficiency and save the cost. After six months, a wholly new Hualian logistics center appeared, where both the business procedure and the management have an overall improvement.

  Results of Project Implementation
 
i. Great encouragement of staff's work enthusiasm
Since piecework management is adopted, work amount of every frontline employee is recorded in the system. According to piecework standard, employees will get the salary by their work amount. Therefore, they all work so hard that management staff does not need so much energy to make them work in good order. Employees in the warehouse have reduced 32%, which greatly save the manpower cost. Picking amount of every employee per day exceeds 1000 boxes with some employees 2000 boxes per day.

ii. Encouragement of the real potential order quantity demand.
The ordering mode of stores is reformed, in which the mode of ordering in regard of inventory is transferred into the mode of ordering in regard of store needs. Stores do not need to consider whether there is inventory in the distribution center. Under the new ordering mode, in the last ten days of October, 2007, that is 2 months after the system is put into service, capital satisfaction rate arrived 92% on average, exceeding 90% initially set by the project group.

iii. Efficient monitor and management against the shipping of suppliers and the ordering of order planners
With the adoption of order management, suppliers should ship goods in the morning and in the afternoon respectively according to the delivery amount and fixed date, thus the inventory has been efficiently controlled and the storage space can be assured. Therefore, order amount is controlled from the source and the work in the warehouse is balanced. At the same time, every order planners should monitor the arrival of goods by the arrival rate statement provided by the system, which makes the punishment items in the business contract be found with evidence. It effectively controls the shipment arrival rate of suppliers. Apart from this, the system supplies monitor statement about the order of order planners. This can not only examine order planners but also make them clearly realize their disadvantages in work.

iv. The balance of the operation of each work by real-time monitor against each work
Monitor the progress of the receiving of goods; find problems in the process of ordering and receiving goods as well as in the process of placing goods onto shelves; monitor the distribution of goods; closely pay attention to the tempo of the whole process; analyze the working time point of each stage in detail; make sure goods will arrive the stores on time.

v. Great enhancement in the accuracy rate of receiving goods
The pre-check of receiving goods and the check of receiving list are conducted at the same time; the pre-check of receiving goods, the examination of goods on spot and the final check about receiving list are conducted at the same time; the receiving list will be printed as the basis of settlement only when the two sides have agreed that there is no error in the process. Because of all these, the accuracy rate has been greatly improved.

vi. Better support for the variety of Hualian's business due to the system's support for the quantity control against various kinds of goods distribution
For example, control the quantity of goods distribution in regard of types of store as well as in regard of types of business, such as normal goods distribution, wholesale goods distribution and sale goods distribution. Besides, we use RD card to start label picking. "The more you do, the more you earn" wins everybody's attention. Furthermore, the system can fix the one who picks the wrong goods, who put goods in a wrong position and who breaks goods.

vii. Great improvement of picking efficiency
4 months after the system has been put into practice, 20,000 to 30,000 shipments can be completed in 16:00 in comparison with 17:00 before the system is put into service; 40,000 to 50,000 shipments can be finished in 18:00 in comparison with 22:00 before the system is put into service.

viii. The realization of automation on the capital control of franchising stores
In the process of goods distribution, capital control is implemented automatically. Not only support " Distribute the quantity of goods in consideration of the money", but also support that every store owns several capital accounts, such as cigarette capital control, sale capital control, fresh food capital control, specially-provided goods capital control and so on. It can be added by the users as they need. At the same time, the system also supports automatic account transfer among several accounts.

ix. The reform of goods distribution style of franchising stores which helps the inventory not locked by stores for a long time
Pre-contract to lock inventory one day ahead; make the best use of inventory resources; Hualian logistics pre- arrange inventory, picking staff, shipment wharf and other resources; cars should distribute goods on spot only when its driving license is provided. All these solve the bottleneck problems due to limited distribution space.

x. The relaxation of the chaotic situation in the period of sale by adopting sale distribution plan module
All the orders in sale will be recorded in the system plan module. The system will automatically make ordering plan on sale and picking plan on sale according to the sale distribution plan. As for the order information, the system will provide the rule of preparation for goods three days ahead. More and more, in consideration of the inventory and shipment situation, the system can estimate quantity demand of three days later and it will suggest the suitable purchase quantity in order to help order planners avoid blind purchase. On the sale of January, 2008, shipment capital reached 80,000,000 but the work on spot was still implemented in good order. Picking staff were busy in picking; the whole picking process was very fluent; ordering satisfaction rate was raised; we received good response from franchising stores.

I . Great reduction of carrier arrangement time
As for all the shipping routes of distribution store maintenance, the system provides automatic carrier-arrangement function and it also allows artificial carrier arrangement. The carrier arrangement will be completed in about one hour every day. Carrier arrangement information will be sent to stores by OA so that they can know in time the amount and the time of shipment, the information about vehicle license plate and the drivers. The information about the setting-out and going-back of drivers will be recorded by brushing their cards, which provide efficient method for the evaluation of drivers.

II. The support for various kinds of returning management
It not only supports receive the returning goods in the process of distribution, but also supports the monthly fixed returning work and supports the amount control in returning goods.

  Significance
 

The new arrangement of procedures and the reform of management bring a lot to Hualian logistics, not only the reduction of cost and the increase of benefits but most importantly the enhancement of its competitive capacity and good opportunity for further development. In the following work, our company will greatly support Hualian logistics group as always, work hard to study HDWMS system function and dig out new ways for business expansion. From this day on, Hualian is no longer a distribution center but a supply chain center responsible for store satisfaction and a modern, professional, international logistics center with high efficiency.

After HEADING set up surveyor's pole in Shanghai Kedi Convenience Logistics Center, today, HEADING warehouse management system set a successful surveyor's pole in supermarket logistics center.


  Others
 

I. The logistics case of convenience stores-Shanghai Kedi Convenience Store
http://www.hd123.com/Asprun/English/temp/KediLogistics.asp

II. Refer to the white book of HDWMS and the detailed solutions.
Contact number: 021-54325000