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| USER CONFERENCE |
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| The Fourth
HEADING User Conference on Modern Commercial Management |
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Interdependence and
Mutual Effect of IT and Business Enterprises
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Time: October,
2003
Place: The Sun Island International
Holiday Resort, Shanghai
Theme: Interdependence and Mutual
Effect of IT and Business Enterprises |
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Professor
Ding Yuzhang
Board chairman of Shanghai HEADING Information Engineering Co.,
Ltd
Who will dominate the China's chain industry?
During this particular period and on this special arena, who
will be the dominator in China's chain industry? Will it be
today's master? It's hard to deliver a clear answer. But the
dominators must be those, who could appropriately and accurately
handle the enterprise management, operation modes, IT technology,
cultural construction and operative distinction during different
developing periods. They must learn useful lessons from those
accumulation and deposition.
Struggling, seeking the innovative
modes on management and operation. Innovation sparks off distinguish
character. They are the main theme of current development.
As long as the operation modes of chain enterprises adapt
to this change, could they survive and develop in today's
society. Following this change, you could survive in this
world. Creating and HEADING this change, you could develop
rapidly. But how could we handle this change? On the one hand,
it depends on how well those operators understand this change.
On the other hand, it depends on the understanding of IT information
and the comprehensive judgment on retail experiences.
Continuously confirming and developing
of accumulation and deposition are the very reason why modern
enterprises could stay away from down falling.
IT merges its own characteristics and other factors, leading
the innovation and revolution of enterprises, and progressing
the support ability of IT system during this period. At last,
it reflects on the splendid mutual-effect between those companies
during the period of building the special features of IT and
standing apart with the help of continuous favorable accumulation
and deposition.
deposition.
The mutual-effect between IT and enterprises
requires the strong cooperation with the same pace on both
sides.
Knowing where to go --
the mutual-effect between IT and enterprises is the fundamental
principle of dividing the work and multi-win in today's society.
This is the common requirement from both sides of the enterprises.
Moreover, it is the responsibility and duty of the whole society.
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Mr.
Caili
ChiefArchitecture of HEADING
The development of business operation raises new challenge to
the business information system. The development of information
technology provides opportunities for traditional business operation
development, creating business rising point, realizing targets,
which were impossible or hard to realize. At the same time,
it promotes the existence of new operation and new profit earning
point. Business operation and information technology realize
mutual-benefit, common development and promoting by using the
business information system.
The structure of business information system: as to a concrete
unit, its abstract system model includes five parts, namely,
operative manipulation, database, data analyzing, operative
accesser and application-integration. To the whole enterprise,
every part of the model could be realized in one unit and in
the whole enterprise as well.
Through years' researching and practicing, focusing commodity
circulation, HEADING makes business information management system---HD
series products including Mutli-trade Commercial Automation
Management System HDPOS, BI System HDBI, E-Commerce System HDEC,
Logistics Management System HDWMS, Shopping Mall System HDMALL,
Enterprise Integrated Management System HDIntra, and HEADING
information management platform HDUCM.
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Mr. Qiu Yuanchang
CEO of Shanghai KEDI Convenience Chain
Shanghai KEDI was built in 1996. In 1998, its stores were less
than 100. With the help of HD information system and through
several years' struggling and developing, Shanghai KEDI becomes
a vigorous and sound developing force for China's convenience
store. Now it owns about 1000 stores, covering more than 21
cities in Shanghai, Zhejiang province, Jiangsu province and
Guangzhou province.
The information technology and business management experiences,
which KEDI gains during seven years' operation, create an unprecedented
KEDI mode. That is automatic filling supplies, automatic matching
supplies, automatic checking and calculating and automatic paying
such Four Automatic operation mode. That leads the enterprise
to the road of mature developing and linking with the international
society.
The principle of KEDI is continuous learning and innovation,
efficiently building the enterprise's core competitive ability
and raising the capital operation ability and value of the brand¡
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Mr.
Li Hongqiu
Vice General Manager of Shwnzhen Minrun Chai Convenience Store
Co., Ltd.
Shenzhen Minrun built in 1997, is affiliated to Shenzhen Agricultural
Product Co. Ltd In recent years, Shenzhen Minrun extensively
expend in Zhujiang Delta through capital operation. Until the
end of 2002, it owned 148 stores. Its sale volume reached more
2.2 billion RMB, listing No. 29 in 100 China's chain powers.
Information system, resources sharing, capital operation working
together, Minrun is at crucial juncture. How does Minrun realize
the strategy of rapid development and being bigger and stronger?
According to its experiences, Minrun sums up a five-floor procedure
on chain enterprise's integration and development:
First, facing challenges, continuing to developing special
features, sizing capital operation
Second, conformity. We should build standardization management
on the basis of information conformity.
Third, 1+1>2. E-commerce platform could raise competitive
ability, favoring the supply chain management.
Forth, restructuring process. Continuing to make us bigger
and stronger on the basis of information platform.
Fifth, reinforcing fresh and raw products management
and being the best fresh and raw products supermarket.
¡¡
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Mr.
Zhang Guoheng
CEO of Guangdong Meiyijia Chain Convenience Store Co., Ltd
Meiyijia Convenience Store Co. Ltd is affiliated to Dongwan
Suger&Alcohol Group. Developing concessionary joining in
stores is its feature. In recent years, it develops rapidly
in Dongwan and Guanggou. We conform to China's first supermarket---Meijia
supermarket this year. Now, we have more than 400 stores. About
95% of them are joining in stores.
Joining in management is a very efficient way of convenience
store's development. Currently, many domestic convenience stores
pay more attention on it and providing more support. However,
joining in management is a tough problem. How to realize efficient
management on joining in convenience store?
Nt management on joining in convenience store?
¡¡
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Mr. Zhang
Baihui
Vice CEO of CR Vanguard Supermarket Co., Ltd.
Huarun Wanjia Co. Ltd (Huarun Wanjia supermarket Co. Ltd) is
the conformity of Huarun Supermarket Co. Ltd and Wanjia General
Merchandize Stock Ltd. It is the first class profit center of
Huarun (Group) Co. Ltd.After the conformity, Huarun Wanjia became
the No. 11 of 2001 China's 100 Chain powers with the total profit
volume of 4.6 billion RMB. In 2002, it rose up to No. 7 with
8.6 billion RMB sale volumes.
Various and complete kinds of goods is one of the key factors
of attracting costumers. However, perfect category managing
technology should be the shield and guarantee. Huarun Wanjia
would like to share their advanced experiences and findings
on category managing with you.¡¡
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Mr. Fengmu
CIO of Shanghai KEDI
Promotion is one of the key methods of attracting costumers
in modern business operation. But as to those convenience stored,
its own convenience and low cost in promoting seem to be hard
to realize at the same time.
KEDI breaks through this trouble by efficient cost controlling
and data analyzing with the help of information system. It develops
different kinds of promotion activities with novel convenient
forms and distinctive themes. For example, KEDI's 1000 stores
have theme promotion, new good with new prices, special prices
for festivals etc. That brings valuable experiences on convenience
stores' promoting activities. Now we'd like to share our findings
with you. Let's marching forward together.
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Mr.Dong Sijie
Board chairman of Shanghai HEADING Information Engineering Co.,
Ltd
Maintaining the safety of the Network is as important as safeguarding
our home:
1. Fireproofing Wall --¡·Bounding Wall
2. Intruding detection technology--¡·Camera Head
3. Virus proofing --¡·Health Security
4. Pin technology --¡·bank, safe
5. Data Duplicate/ Reviving technology--¡·Security
6. Identity recognizing system--¡·Key
7. Physical Security --¡·Quality+Logistics
8. Security Management --¡·Logistics
9. Safe software project --¡·the quality of the apartment
Ten viewpoints on Network Security
Security is not omnipotence ;
Security is not a pure technological problem
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Security is just like air ;
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The highlights of solving
method from HEADING
1¡¢WMS£º
Efficient room management and precise goods orientation; automatic
booking with EC accesser; support hand terminal and hand-made
operation process at the same time; trans-warehouse management;Supporting
checking.
2¡¢Agreement Management:
How to efficiently use the agreement management in HDPOS system
; various kinds of payment; build favorable cooperative relationship
with suppliers; tracking management of payment; Who is my best
business negotiator?
3¡¢Card Management:
Card capacity actually is the reflection on Clients Relation
Management£»the multi-card-using objectors raising different
requirements£»solving methods for HDPOS cards; the application
inclination of card
4¡¢Matching Supply Management:
Various kinds of matching supply methods co-exist during the
goods matching and supplying. Ordering goods from stores, headquarter
automatic matching supply, classifying new goods, classifying
promoting goods, those kinds of different operative processes
should meet the need of favoring the warehouse goods selecting.
How to make better matching supply plans? HEADING's HDPOS solving
methods are made to solving the problems in matching supply
management.
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Dialogue
Host:
Zhu
Fang
Deputy chief editor of Chinese Commercial Newspaper
Guest:
Qiu YuanChang
Management director of Shanghai KEDI
Gu Guojian
Professor of Shanghai Commercial Technology Institution
Rector of Shanghai Chain Operation Management Institution
Wu Jianye
Deputy section chief of Retail Management of Shanghai Economic
Committee (former deputy section chief of Retail Management
of Shanghai Commercial Committee)
Ding Yuzhang
Board chairman of Shanghai HEADING Information Engineering Co.,
Ltd
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The experts from five different arena and fields hold a discussion
with audience on the hotspots of this field.
What is the developing inclination of domestic retail
industry (especially chain supermarket)?
If a chain enterprise want to be bigger, must he buy
others?
What kind of support and function could IT provide to
companies merging, conformity and capital operation?
IT department occupies what kind of position and function
in KEDI?
When the IT department meets problems, how could the
chief directors of companies help them and what kind of help
should they offer?
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