The theme of each HEADING Conference should meet with the development of the times and the demand of the users as well. It has been attracting various fields of users, including commercial customers, experts of our industry, business educational organizations, business consultation organizations, media of the industry and etc, with a view to together communicate management and technology, exchange viewpoints and ideas, talk freely about the trend and development, study from each other and make common progress.

Accompanying the conference, we compiled a collected works on conference from the second session, namely the monograph of HEADING MESSAGE. This special issue embodies a great number of articles from experts of our industry, HEADING's users and employees, concerning a variety of themes of technique, management, application and research, having become a classic model widely passing round for perusal in our industry.

HEADING User Conference stemmed from the original intention of "the Sharing Platform". Having been developing so far, it not only went with the growth of HEADING and its users, but turned into a platform of the quasi-industry as well. As long as you are willing to share your experiences, specialties, be puzzlement and problems with everybody, as long as you are willing to pay out, then wherever you come from, whatever you are doing or will do, you are sure to come back with fruitful results!

Information brings along the progress of the traditional industry! Retailing takes the road of management and adopts the means of IT, for IT will spur on the retail trade! Participation, Mutual Effect, and Common Progress is the feasible target of HEADING Conference; while leading our industry marching forward and impelling social progress is HEADING's everlasting task!