前瞻研究

海鼎MESSAGE 总第14期（2011年11月）

• 第一章 观点趋势
  Viewpoints and Trend

  • 选读，《大规模虚实连锁——渠道创新》
    Chapter Selection:Large Seale Chain of Entity Combined Network -Channel Innovation
    

  • 云计算驱动的零售信息化变革/王元盛
    Retail Informationalized Revolution driven by Cloud Computing
    

  • 颠覆从认知开始/彭肖溶
    Subversion Begins from Acknowledgement
    

• 第二章 供应链与物流
  Supply Chain and Logistics

  • 电商物流的几种拣货模式与案例/行喜欢 陈庆洪
    Typical Picking Modes and Cases for e-Business Logistics
    

  • 零售流通企业供应链库存管理与案例/行喜欢
    Inventory Management and Case Study on Retailers'Supply Chain
    

  • 零售物流的运输线路与成本优化/卢美红
    The Optimization of Retail Logistics'Track and Cost
    

  • 容器在物流作业过程中的全程条码化管理/解娟
    Containers'Barcode Management through Logistics Process
    

  • 指数式增长特点的物流案例/行喜欢
    Case Study on Exponential-growth Logistics Centers
    

  • 物流中心项目建议书的编制/行喜欢
    How to Write Project Proposal for Logistics Center
    

• 第三章 研究、咨询与实践
  Study.Consulting and Practice

  • 瓶盖兑奖，精细管控实现各方共赢/鲁媛 冯春亮
    Fine Control of Cap-promotion to Achieve All-win
    

  • 强化加盟管理，实现零售企业轻盈扩张/陈琳
    Quick Expansion of Retailers by Enforcing Franchising Management
    

  • 散称休闲食品专卖信息化的关键支持方案/于洋
    Key Informational Solution for Franchised Stores'of Leisure Foods
    

  • 销售助手之二——新外卖业务应用设计/傅晶
    Sales Assistant-New Design for Takeout Service
    

  • 促销成本巧核算，促销盈利看细帐/于洋
    Accurate Accounting for Promotional Cost and Profit
    

  • 财务业务一体化实现整体绩效的最优化/陈琳
    Financial Services Integration Realize Best Performance
    

  • 传统零售商开展电子商务的五种模式/胡新生
    Five Suggestions of e-Commerce for Traditional Retailers
    

• 第四章 技术、产品与应用
  Technology.Produets and Practice

  • 企业应用云存储技术探索/李希明
    Research on Cloud Storage Technology on Enterprise Application
    

  • 更精晰的世界，更卓越的绩效/周礼云
    More Clarity,Superior Performance
    

  • 新一代客户关系管理系统介绍/宫海威 田磊
    Brief of New Generation Customer Relationship Management System
    

  • 新一代前台零售系统介绍/管小宝
    Brief of HDEADING's New Generation POS System
    

  • 购物中心商户互动平台;
    Interactive Platform for Shopping Mall's Tenants
    

  • 农产品安全流通的若干思考/陈建新 沈斌强
    Vegetables'Traceability System Construction
    

• 第五章 服务建设与内部积累
  Service Construction and Internal Accumulation

  • 浅谈对IPD产品研发管理模式的借鉴/姚力
    Reference to IPD(Integrated Product Development)Mode
    

  • 项目监理管理工作的探讨与实践/胡峰
    Discussion and Practice on Projects'Supervision
    

  • FAQ手册/朱仙 朱婵娟
    FAQ Handbook